You’ve probably heard of the story of Samantha Futerman and Anais Bordier. It’s pretty interesting and heart-warming. It seems that the brand has used this touching story in order to show the importance of technology. You can watch it on Samsung’s official Youtube channel.
Here’s one Samsung has to say about it:
Their amazing story inspired us, and we embraced it to express the idea how Samsung Gear allow consumers to always remain in sync. The connection is not only about the devices. It is about the bigger picture: building better communication between people and the world.
Have you watched the ad? What do you think?